Branding, Graphic Design, Web Design ······ Nastassia Fokina
Andrea Testa
Branding for a luxurious hospitality ski company in Italy, headed by a professional athlete - Andrea Testa.
Andrea Testa is a professional skier located in Italy who expanded his name to incorporate high-end ski hospitality experiences.
Andrea Testa is a professional skier located in Italy who expanded his name to incorporate high-end ski hospitality experiences.
Andrea Testa’s brand had to be fast, elegant and young. Combining nature motifs together with straigh lines and a positioning statement of “Reach New Heights” helped to make it easily scalable to be applied not only to hospitality experiences but also merch, packaging and promotional materials.
The most curious part of the project was art direction that included sourcing local props and textures, creating compositions that gave justice to the remarkable artisanal heritage of the jewelry as well as showcased the quality and elegance of the pieces themselves.
