Campaign Creative Direction ········· Nastassia Fokina
Photographer ························ Jonathon Kambouris
Photographer ························ Jonathon Kambouris
Elizabeth Arden Holiday Promo
Holiday Global campaign development “A Spellbinding Holiday” included an array of elements starting from gift set packaging to creating content for digital and print.
For Holiday 2022, we’re bringing to life a creative visual campaign inspired by the idea of enchantment, specifically the magic and festivity of the season. The images will include rich colors with pops of gold accents. Mystical symbols and propping will allude to crystal balls, tarot cards and other divination tools, but be adapted to highlight our very best gifts: beauty products, essential skincare and most-loved fragrances.
For Holiday 2022, we’re bringing to life a creative visual campaign inspired by the idea of enchantment, specifically the magic and festivity of the season. The images will include rich colors with pops of gold accents. Mystical symbols and propping will allude to crystal balls, tarot cards and other divination tools, but be adapted to highlight our very best gifts: beauty products, essential skincare and most-loved fragrances.
Key Visuals
The packaging utilizes the icon language used in the main key visuals while retaining brand colors.
Social Content
Social digital content visuals continue build upon the vivid fantastical worlds.
