Campaign Creative Direction ········· Nastassia Fokina
Photographer ························ Claire Benoist
Prop Design ························· Mariko Kusumoto
Photographer ························ Claire Benoist
Prop Design ························· Mariko Kusumoto
Elizabeth Arden Spring Promo
Spring Promo Global campaign development included an array of elements starting from gift set packaging to creating content for digital and print.
For Spring ’23 Elizabeth Arden revisits restoration and renewal set in a magical world where everything we love about the new season lives, signifying the beginning of something new. The tradition of luxury gift-giving to others and to oneself are set in motion with high-performance skincare solutions sets submerged in an awe-inspiring mystical escape of artfully presented, blooming flower arrangements among an array of unique treasures with breathtaking hues.
For Spring ’23 Elizabeth Arden revisits restoration and renewal set in a magical world where everything we love about the new season lives, signifying the beginning of something new. The tradition of luxury gift-giving to others and to oneself are set in motion with high-performance skincare solutions sets submerged in an awe-inspiring mystical escape of artfully presented, blooming flower arrangements among an array of unique treasures with breathtaking hues.
Key Visuals
The idea behind the campaign was to build elegant, mystical, magical worlds with the props that resemble florals, but unique enough to stand out.
The packaging interpretes the shapes and textures of the props built by an artist Mariko Kuzumoto to stay consistent within the visual landscape of the campaign.
Social Content
Social digital content visuals continue build upon the vivid fantastical worlds.
Web activation
Tmall Content
