Creative Direction ···· Nastassia Fokina
Photographer ·········· Fabian Ohrn
Prop Design ··········· Erin Lark Gray
Videographer ·········· Dylan Griffin
V
Photographer ·········· Fabian Ohrn
Prop Design ··········· Erin Lark Gray
Videographer ·········· Dylan Griffin
V
Green Tea Perfume
Position Green Tea Eau de Toilette and Honey Drops Body Cream as an invigorating fragrance choice for 25+ seeking high-quality scents that deliver a revitalizing and energizing experience, while also captivating a younger Gen Z audience. Expand on the legacy of the fragrance, celebrating its 25 years of excellence and tap into the expertise and mastery behind the perfume speaking to the world-renowned perfumer Francis Kurkdjian.
The launch aims to reanimate the core Green Tea, bringing excitement to both existing and new consumers, cementing its legacy as an iconic fragrance and ultimately establishing ownership of fresh fragrance territory.
The launch aims to reanimate the core Green Tea, bringing excitement to both existing and new consumers, cementing its legacy as an iconic fragrance and ultimately establishing ownership of fresh fragrance territory.
Key Visuals
This project aimed at revitalizing a long-standing visual identity that had remained unchanged for 25 years. The objective was to infuse a sense of freshness and modernity into the brand while honoring its rich heritage.
The idea behind the campaign was to build on the legacy of the perfume being fresh, exciting and invigorating. The positioning of this fragrance as a lush and green olfactory journey, designed to awaken your senses, led to the exploration of water elements and props to support the essence of green tea. An energizing experience to uplift and refresh your mood.
The idea behind the campaign was to build on the legacy of the perfume being fresh, exciting and invigorating. The positioning of this fragrance as a lush and green olfactory journey, designed to awaken your senses, led to the exploration of water elements and props to support the essence of green tea. An energizing experience to uplift and refresh your mood.
Social Content
Fresh and uplifting visuals for a perfume are essential in conveying the essence of the fragrance and enchanting potential customers. Clean colors, dynamic compositions, and airy designs can evoke feelings of joy and vitality, reflecting the invigorating qualities of the scent.
