Creative Lead, Branding,
Graphic Design ······ Nastassia Fokina
Photographer ········ Paolo Testa
Graphic Design ······ Nastassia Fokina
Photographer ········ Paolo Testa
The MUSE
Branding, naming and content/collateral creation for a new family-style condominium complex in the heart of iconic Upper East Side.
The MUSE is a high-end residential complex located in the heart of Carnegie Hill on the Upper East Side, New York. Most condominiums have 3-4 bedrooms which implied a family oriented aspect together with a high-end modern aesthetics due to the proximity to the Museum Mile.
The MUSE is a high-end residential complex located in the heart of Carnegie Hill on the Upper East Side, New York. Most condominiums have 3-4 bedrooms which implied a family oriented aspect together with a high-end modern aesthetics due to the proximity to the Museum Mile.
The main collateral piece is a coffee-table book with a dye-cut case that covers the history of the neighborhood as well as showcases the uniqness of the project.
The idea behind the branding was to articulate high-end quality of the project through minimal layouts and bright splash of color to elevate the branding to be at the level of leading aesthetics
