Art Direction, Pre/Post Production, Graphic Design ······ Nastassia Fokina
Photographer ····· Fabian Ohrn Videographer ····· Zexi Qi
Photographer ····· Fabian Ohrn Videographer ····· Zexi Qi
White Tea Skin Solutions Resupport Campaign
This campaign aims to attract the high purchasing power of Generation Z, gain a first-mover advantage and be one of the first Western brands to pioneer the growth of the clean and natural market in China; it also aims to increase interest with an elevated yet modern, younger aesthetic and upsell bodycare consumers.
The campaign continues to promote the marriage between nature and science, reinforcing strong clinical and consumer claims & natural ingredients.
The campaign continues to promote the marriage between nature and science, reinforcing strong clinical and consumer claims & natural ingredients.
Key Visuals
Info tiles
Social
