Portfolio of Nastassia Fokina

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	<title>Portfolio of Nastassia Fokina</title>
	<link>https://nastassiafokina.com</link>
	<description>Portfolio of Nastassia Fokina</description>
	<pubDate>Fri, 29 May 2026 01:24:31 +0000</pubDate>
	<generator>https://nastassiafokina.com</generator>
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	<item>
		<title>Miranda Kerr for Almay</title>
				
		<link>https://nastassiafokina.com/Miranda-Kerr-for-Almay</link>

		<pubDate>Fri, 29 May 2026 01:24:31 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Miranda-Kerr-for-Almay</guid>

		<description>
	
	
	Art direction, post-production, budgeting, design, digital assets


ALMAY Global Rebrand with Miranda KerrPrevage Global Campaign was designed to embody the essence of renewal and resilience. Featuring vibrant imagery and sleek design elements, the visuals highlight the transformative effects of the product while emphasizing its commitment to skin health. The overall aesthetic captures a modern and confident approach, encouraging customers to embrace their beauty and invest in their skincare journey with Prevage.  
Prevage is a popular skincare line known for its focus on anti-aging and environmental protection.&#38;nbsp;The line offers a variety of products, including serums, moisturizers, eye creams, and treatments for specific concerns like hyperpigmentation.&#38;nbsp;


	&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/249e027fd74d8db37874dbe8b6d9985a98d87083ca56c9ed09f059036fc2bbb8/Almay.jpg" data-mid="248872558" border="0"  src="https://freight.cargo.site/w/1000/i/249e027fd74d8db37874dbe8b6d9985a98d87083ca56c9ed09f059036fc2bbb8/Almay.jpg" /&#62;

	Collateral Assets


&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/f0a975ae852174e3a282f0cd6f675818365d3a4c29da6f369ebd58b0cfa39799/Miranda-LashMascara.jpg" data-mid="248873608" border="0"  src="https://freight.cargo.site/w/1000/i/f0a975ae852174e3a282f0cd6f675818365d3a4c29da6f369ebd58b0cfa39799/Miranda-LashMascara.jpg" /&#62;


	Franchise Video
	
    
	&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/94400c9e650001d403d83ac282f0eedbcc82a6e06850edd963eefa7ae9f47bc7/MK---KV-1.jpg" data-mid="248874026" border="0"  src="https://freight.cargo.site/w/1000/i/94400c9e650001d403d83ac282f0eedbcc82a6e06850edd963eefa7ae9f47bc7/MK---KV-1.jpg" /&#62;
	
Art direction for Almay’s rebrand campaign featuring Miranda Kerr. Created as a franchise video for the Length &#38;amp; Lift launch, the film introduced a softer, more modern visual world for the brand: clean, luminous, and product-focused, with a fresh beauty language designed to feel approachable, elevated, and unmistakably Almay.


&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/23d004db0715278424e26ab1653ca1e7e4f2dffd1cc03b31b0e9292dcff867fc/Almay-rebrand.jpg" data-mid="248874032" border="0"  src="https://freight.cargo.site/w/1000/i/23d004db0715278424e26ab1653ca1e7e4f2dffd1cc03b31b0e9292dcff867fc/Almay-rebrand.jpg" /&#62;
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	<item>
		<title>Be Unforgettable Revlon</title>
				
		<link>https://nastassiafokina.com/Be-Unforgettable-Revlon</link>

		<pubDate>Tue, 26 May 2026 16:49:18 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Be-Unforgettable-Revlon</guid>

		<description>
	
	Creative direction, post-production, design, art direction


	Teyana Taylor for Revlon&#38;nbsp;
	Art direction for Revlon’s Super Lustrous campaign featuring brand ambassador Teyana Taylor. Created as part of the brand’s “Be Unforgettable” platform, the videos ran as paid ads across digital and OOH, translating Taylor’s bold, cinematic glamour into a high-impact campaign moment that included a Times Square placement during Met Gala weekend.


	Video+Print Campaigns
	

	&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/60287130fbce9525d081db5a00f374a30df6c01354aa06527f565b2df29d37d5/Teyana-Taylor-Nastassia-Fokina1.jpg" data-mid="248859877" border="0"  src="https://freight.cargo.site/w/1000/i/60287130fbce9525d081db5a00f374a30df6c01354aa06527f565b2df29d37d5/Teyana-Taylor-Nastassia-Fokina1.jpg" /&#62;

 
	The campaign included a suite of social, paid, and OOH assets, from a collage-style edit combining multiple product videos to dedicated vertical videos created for the Times Square placement. Together, the content system translated Revlon’s Super Lustrous campaign into a bold digital expression built around product, color, and Teyana Taylor’s unmistakable presence.

	
&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/60e5fe92b080632da995bb43eccf53612814ed4f2b80f64b38bfc8f878e98ca6/Teyana-Taylor-Nastassia-Fokina2.jpg" data-mid="248859879" border="0"  src="https://freight.cargo.site/w/1000/i/60e5fe92b080632da995bb43eccf53612814ed4f2b80f64b38bfc8f878e98ca6/Teyana-Taylor-Nastassia-Fokina2.jpg" /&#62;

	
	Social Content
Social content for Revlon’s Super Lustrous campaign featuring brand ambassador Teyana Taylor. The assets translated the campaign’s bold lipstick story into a digital-first content system, pairing product-focused visuals with Taylor’s signature glamour across paid and organic social placements.


	&#60;img width="2550" height="1400" width_o="2550" height_o="1400" data-src="https://freight.cargo.site/t/original/i/a386ff17450c131be9f1cc0c572cfcb16587b0eacbdc443fb2ea3f68cb63f014/Megan---Homepage-social.jpg" data-mid="248856524" border="0"  src="https://freight.cargo.site/w/1000/i/a386ff17450c131be9f1cc0c572cfcb16587b0eacbdc443fb2ea3f68cb63f014/Megan---Homepage-social.jpg" /&#62;

	&#60;img width="1500" height="821" width_o="1500" height_o="821" data-src="https://freight.cargo.site/t/original/i/c6923005a468fc2d849b7c100cb75268a8bb5541d5b06e3e7776f5553373e2f6/Teyana-Taylor-Nastassia-Fokina4.jpg" data-mid="248859881" border="0"  src="https://freight.cargo.site/w/1000/i/c6923005a468fc2d849b7c100cb75268a8bb5541d5b06e3e7776f5553373e2f6/Teyana-Taylor-Nastassia-Fokina4.jpg" /&#62;


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	<item>
		<title>Green Tea Perfume</title>
				
		<link>https://nastassiafokina.com/Green-Tea-Perfume</link>

		<pubDate>Fri, 27 Dec 2024 18:40:48 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Green-Tea-Perfume</guid>

		<description>
	
	Creative direction, art direction, post-production, design, digital asset management.
V


	Green Tea Perfume&#38;nbsp;
	Position Green Tea Eau de Toilette and Honey Drops Body Cream as an invigorating fragrance choice for 25+ seeking high-quality scents that deliver a revitalizing and energizing experience, while also captivating a younger Gen Z audience. Expand on the legacy of the fragrance, celebrating its 25 years of excellence and tap into the expertise and mastery behind the perfume speaking to the world-renowned perfumer Francis Kurkdjian.

The launch aims to reanimate the core Green Tea, bringing excitement to both existing and new consumers, cementing its legacy as an iconic fragrance and ultimately establishing ownership of fresh fragrance territory.


	Key Visuals
	

	&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/bbdd021d46586c7753eeb96efff3d18ead05786d5b25db6969acaa307883d865/GT-NastassiaFokina-GreenTea.jpg" data-mid="223862016" border="0"  src="https://freight.cargo.site/w/1000/i/bbdd021d46586c7753eeb96efff3d18ead05786d5b25db6969acaa307883d865/GT-NastassiaFokina-GreenTea.jpg" /&#62;&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/848227a6eff68621381b46e4573b6e0c8a092630c49fa8966b50d6cccd4c3fa2/EA-Before---after.jpg" data-mid="224858383" border="0"  src="https://freight.cargo.site/w/1000/i/848227a6eff68621381b46e4573b6e0c8a092630c49fa8966b50d6cccd4c3fa2/EA-Before---after.jpg" /&#62;


	This project aimed at revitalizing a long-standing visual identity that had remained unchanged for 25 years. The objective was to infuse a sense of freshness and modernity into the brand while honoring its rich heritage. 

The idea behind the campaign was to build on the legacy of the perfume being fresh, exciting and&#38;nbsp; invigorating. The positioning of this fragrance as a lush and green olfactory journey, designed to awaken your senses, led to the exploration of water elements and props to support the essence of green tea. An energizing experience to uplift and refresh your mood.

	
	Social Content
Fresh and uplifting visuals for a perfume are essential in conveying the essence of the fragrance and enchanting potential customers. Clean colors, dynamic compositions, and airy designs can evoke feelings of joy and vitality, reflecting the invigorating qualities of the scent.


&#60;img width="2000" height="727" width_o="2000" height_o="727" data-src="https://freight.cargo.site/t/original/i/4febbc7f2c8cfc1f587fb5263df1f7f4b5bac7e9469d52e6438c431159390eec/EA_greenTea-Digital2.jpg" data-mid="224853651" border="0"  src="https://freight.cargo.site/w/1000/i/4febbc7f2c8cfc1f587fb5263df1f7f4b5bac7e9469d52e6438c431159390eec/EA_greenTea-Digital2.jpg" /&#62;&#60;img width="2000" height="900" width_o="2000" height_o="900" data-src="https://freight.cargo.site/t/original/i/efd3dbab18e508f964e9b7d167c11105d93410aa3bb0f1ccc45bf21a0c6544bf/EA_greenTea-Digital3.jpg" data-mid="224853634" border="0"  src="https://freight.cargo.site/w/1000/i/efd3dbab18e508f964e9b7d167c11105d93410aa3bb0f1ccc45bf21a0c6544bf/EA_greenTea-Digital3.jpg" /&#62;&#60;img width="2000" height="727" width_o="2000" height_o="727" data-src="https://freight.cargo.site/t/original/i/df104b34114ac88b3379503b7656a65a35bed9a390409e8b39604da26b16b939/EA_greenTea-Digital1.jpg" data-mid="224852717" border="0"  src="https://freight.cargo.site/w/1000/i/df104b34114ac88b3379503b7656a65a35bed9a390409e8b39604da26b16b939/EA_greenTea-Digital1.jpg" /&#62;


</description>
		
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	<item>
		<title>Prevage</title>
				
		<link>https://nastassiafokina.com/Prevage</link>

		<pubDate>Thu, 16 Jan 2025 00:28:44 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Prevage</guid>

		<description>
	
	
	Art direction, post-production, design for web &#38;amp; print.


Prevage Re-support CampaignPrevage Global Campaign was designed to embody the essence of renewal and resilience. Featuring vibrant imagery and sleek design elements, the visuals highlight the transformative effects of the product while emphasizing its commitment to skin health. The overall aesthetic captures a modern and confident approach, encouraging customers to embrace their beauty and invest in their skincare journey with Prevage.  
Prevage is a popular skincare line known for its focus on anti-aging and environmental protection.&#38;nbsp;The line offers a variety of products, including serums, moisturizers, eye creams, and treatments for specific concerns like hyperpigmentation.&#38;nbsp;


	&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/d823eb6331ef6e269a8b6528ec185c71ba6c1ba2dd92445266553e1e4ae5b13f/EA_1H23_PREVAGE_RE-SUPPORT_DURATRANS_MODEL.jpg" data-mid="224860926" border="0"  src="https://freight.cargo.site/w/1000/i/d823eb6331ef6e269a8b6528ec185c71ba6c1ba2dd92445266553e1e4ae5b13f/EA_1H23_PREVAGE_RE-SUPPORT_DURATRANS_MODEL.jpg" /&#62;

	Collateral Assets


&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/8826046c221386ac351188d16c3a1b8dd4409a986aa01c283f1e751dc218552b/EA_1H23_PREVAGE_RE-SUPPORT1_DURATRANS_MODEL.jpg" data-mid="224860987" border="0"  src="https://freight.cargo.site/w/1000/i/8826046c221386ac351188d16c3a1b8dd4409a986aa01c283f1e751dc218552b/EA_1H23_PREVAGE_RE-SUPPORT1_DURATRANS_MODEL.jpg" /&#62;&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/9cf60de6e437f7663188bff058cfe79a252b1b0fbfae02b6c60a40e53c23b26a/EA_1H23_PREVAGE_RE-SUPPORT_DURATRANS_MODEL2.jpg" data-mid="224861013" border="0"  src="https://freight.cargo.site/w/1000/i/9cf60de6e437f7663188bff058cfe79a252b1b0fbfae02b6c60a40e53c23b26a/EA_1H23_PREVAGE_RE-SUPPORT_DURATRANS_MODEL2.jpg" /&#62;


	Franchise Video
	
    
This franchise video employed a vibrant color palette centered around a dynamic orange hue. This bold choice not only visually captured the energy and excitement of the brand but also subtly referenced the active ingredient, idobenone, which possesses a characteristic orange tint. This visual connection served to strengthen brand identity and leave a lasting impression on viewers.


&#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/8de23d01b82ed8dc76cb8d7ed2bb250894d091f64a86b92dd511888ad448f7d0/EA_1H23_PREVAGE_1RE-SUPPORT_DURATRANS_MODEL.jpg" data-mid="224862236" border="0"  src="https://freight.cargo.site/w/1000/i/8de23d01b82ed8dc76cb8d7ed2bb250894d091f64a86b92dd511888ad448f7d0/EA_1H23_PREVAGE_1RE-SUPPORT_DURATRANS_MODEL.jpg" /&#62;

    
This video aimed to effectively communicate complex scientific research on idebenone, the key active ingredient in Prevage. Utilizing dynamic visuals, compelling animations, and a concise narrative, the video successfully translated intricate scientific data into an engaging and easily understandable format. 


 &#60;img width="2000" height="1103" width_o="2000" height_o="1103" data-src="https://freight.cargo.site/t/original/i/f085def63b3594dbd263bcc927beb2e2222d6958f232e1f13c27154fdf7812e5/EA_1H23_PREVAGE_2RE-SUPPORT_DURATRANS_MODEL.jpg" data-mid="224862878" border="0"  src="https://freight.cargo.site/w/1000/i/f085def63b3594dbd263bcc927beb2e2222d6958f232e1f13c27154fdf7812e5/EA_1H23_PREVAGE_2RE-SUPPORT_DURATRANS_MODEL.jpg" /&#62;</description>
		
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		<title>St. Regis </title>
				
		<link>https://nastassiafokina.com/St-Regis</link>

		<pubDate>Thu, 19 Mar 2020 04:23:45 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/St-Regis</guid>

		<description>
	

	Production, pre- &#38;amp; post- production, budgeting, casting, art direction.


St. Regis Hotels &#38;amp;&#38;nbsp;ResidencesProducing, budgeting, casting, art buying, location scouting and art directing a photoshoot for media distribution, urban panelling, and a high-end brochure for potential tenants.
St. Regis is a historic international 5-star  hotel chain operated by Marriott International. St Regis has recently expanded its locations to introduce its first luxurious residences in Rye, NY.&#38;nbsp;


	&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/c9052b389b26c971ca1ddb603234af0cd9053e76afea330f1680fefe52bfc3d9/StRegis.jpg" data-mid="65025800" border="0"  src="https://freight.cargo.site/w/1000/i/c9052b389b26c971ca1ddb603234af0cd9053e76afea330f1680fefe52bfc3d9/StRegis.jpg" /&#62;


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/b16abd6e3bd51f1c42030eddd54ecba457d4bf8671e3aa6478d1722208bad738/StRegis2.jpg" data-mid="65025845" border="0"  src="https://freight.cargo.site/w/1000/i/b16abd6e3bd51f1c42030eddd54ecba457d4bf8671e3aa6478d1722208bad738/StRegis2.jpg" /&#62;


	St Regis Residences is a collection of exquisitely appointed condominium residences featuring luxurious amenities and services that reflect the St. Regis brand's unparalleled quality and sophistication.


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/7a583b5b12b4fc0edac09a323a9d453067f818a7d8526963446ba51e815dc18d/StRegis3.jpg" data-mid="65025846" border="0"  src="https://freight.cargo.site/w/1000/i/7a583b5b12b4fc0edac09a323a9d453067f818a7d8526963446ba51e815dc18d/StRegis3.jpg" /&#62;

&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/45fab4c9541f846b6380d6a2ce0ee5d0935d48a53475e3a9c9f2097c85a3a1c0/StRegis4.jpg" data-mid="65025848" border="0"  src="https://freight.cargo.site/w/1000/i/45fab4c9541f846b6380d6a2ce0ee5d0935d48a53475e3a9c9f2097c85a3a1c0/StRegis4.jpg" /&#62;

	
	One of the piculiarities of the project was the fact that the residences didn’t exist at the time of the photo shoot, so scouting was incredibly important in order to try and mimic the interiors and landscapes that were yet to come without giving away too much of the details in case they change during cosntruction.&#38;nbsp;


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/1c03578075dcf4ec2bc20b517041ede8e6fbe18358534c7da5255cf03758a5d2/StRegis6.jpg" data-mid="65025850" border="0"  src="https://freight.cargo.site/w/1000/i/1c03578075dcf4ec2bc20b517041ede8e6fbe18358534c7da5255cf03758a5d2/StRegis6.jpg" /&#62;


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/2d419be139a7ed774c58245254e0ba901d293f386bfe97e85096f127f00168cc/StRegis7.jpg" data-mid="65025852" border="0"  src="https://freight.cargo.site/w/1000/i/2d419be139a7ed774c58245254e0ba901d293f386bfe97e85096f127f00168cc/StRegis7.jpg" /&#62;

&#60;img width="2000" height="1602" width_o="2000" height_o="1602" data-src="https://freight.cargo.site/t/original/i/91b87e42c19fe7515ace2c1b81219080093f6f3c2330185092c30fdc7eb82c88/St-Regis---ipad-horizontal.jpg" data-mid="65025844" border="0"  src="https://freight.cargo.site/w/1000/i/91b87e42c19fe7515ace2c1b81219080093f6f3c2330185092c30fdc7eb82c88/St-Regis---ipad-horizontal.jpg" /&#62;</description>
		
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	<item>
		<title>Elizabeth Arden Spring Promo</title>
				
		<link>https://nastassiafokina.com/Elizabeth-Arden-Spring-Promo</link>

		<pubDate>Fri, 28 Apr 2023 17:08:07 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Elizabeth-Arden-Spring-Promo</guid>

		<description>
	
	Creative direction, pre- &#38;amp; post-production, art buying, prop styling, design for web &#38;amp; print.


	Elizabeth Arden Spring Promo
	Spring Promo Global campaign development included an array of elements starting from gift set packaging to creating content for digital and print.&#38;nbsp;

For Spring ’23 Elizabeth Arden revisits restoration and renewal set in a magical world where everything we love about the new season lives, signifying the beginning of something new. The tradition of luxury gift-giving to others and to oneself are set in motion with high-performance skincare solutions sets submerged in an awe-inspiring mystical escape of artfully presented, blooming flower arrangements among an array of unique treasures with breathtaking hues.


	Key Visuals
	

	&#60;img width="2000" height="1009" width_o="2000" height_o="1009" data-src="https://freight.cargo.site/t/original/i/65bda37ebf938973bb51104098d9d0d58f05523a2b214cf9e851529aa9a58905/SpringPromo-NastassiaFokina-KV1.jpg" data-mid="177070358" border="0"  src="https://freight.cargo.site/w/1000/i/65bda37ebf938973bb51104098d9d0d58f05523a2b214cf9e851529aa9a58905/SpringPromo-NastassiaFokina-KV1.jpg" /&#62;


	&#38;nbsp;&#60;img width="609" height="478" width_o="609" height_o="478" data-src="https://freight.cargo.site/t/original/i/de7e68620c4eea2a2db78c8ce22894b3d21875c5f721b8a673e640e0d824116c/NastassiaFokina-SpringPromo-ElizabethArden-Packaging1.jpg" data-mid="177068670" border="0"  src="https://freight.cargo.site/w/609/i/de7e68620c4eea2a2db78c8ce22894b3d21875c5f721b8a673e640e0d824116c/NastassiaFokina-SpringPromo-ElizabethArden-Packaging1.jpg" /&#62;
	The idea behind the campaign was to build elegant, mystical, magical worlds with the props that resemble florals, but unique enough to stand out. 
The packaging interpretes the shapes and textures of the props built by an artist Mariko Kuzumoto to stay consistent within the visual landscape of the campaign.

	
	&#60;img width="2000" height="1009" width_o="2000" height_o="1009" data-src="https://freight.cargo.site/t/original/i/58306d0bc483680fb902df98a8836efa1ff9f7bc755b0ce9c9d45563cde56be9/NastassiaFokina-SpringPromo-ElizabethArden-Blue.jpg" data-mid="177071143" border="0"  src="https://freight.cargo.site/w/1000/i/58306d0bc483680fb902df98a8836efa1ff9f7bc755b0ce9c9d45563cde56be9/NastassiaFokina-SpringPromo-ElizabethArden-Blue.jpg" /&#62;

	
	Social Content
Social digital content visuals continue build upon the vivid fantastical worlds.


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/b560afa679f1880a299c41819584b394ed402d08a176845b2232142a71e5a5e5/SpringPromo-NastassiaFokina-Social.jpg" data-mid="177071306" border="0"  src="https://freight.cargo.site/w/1000/i/b560afa679f1880a299c41819584b394ed402d08a176845b2232142a71e5a5e5/SpringPromo-NastassiaFokina-Social.jpg" /&#62;


	Web activation&#38;nbsp;
	

&#60;img width="2000" height="1095" width_o="2000" height_o="1095" data-src="https://freight.cargo.site/t/original/i/e8dbb354f93dfb8b89d2e2925034147852ba4161de10f6420fde35d6bec1c44a/SpringPromo-NastassiaFokina-web.jpg" data-mid="177073289" border="0"  src="https://freight.cargo.site/w/1000/i/e8dbb354f93dfb8b89d2e2925034147852ba4161de10f6420fde35d6bec1c44a/SpringPromo-NastassiaFokina-web.jpg" /&#62;

	
	Tmall Content

&#60;img width="2000" height="1095" width_o="2000" height_o="1095" data-src="https://freight.cargo.site/t/original/i/c48acd0978628070504c871ec33eba383aa6a1acbd7e231c55a7ab1c672d45d4/SpringPromo-NastassiaFokina-tmall.jpg" data-mid="177074968" border="0"  src="https://freight.cargo.site/w/1000/i/c48acd0978628070504c871ec33eba383aa6a1acbd7e231c55a7ab1c672d45d4/SpringPromo-NastassiaFokina-tmall.jpg" /&#62;&#60;img width="1800" height="985" width_o="1800" height_o="985" data-src="https://freight.cargo.site/t/original/i/efb9fcea543ac5014021e9a058c80a4c351df6b3aa1a0d742928312ae67ed499/SpringPromo-NastassiaFokina-v5.jpg" data-mid="177061791" border="0"  src="https://freight.cargo.site/w/1000/i/efb9fcea543ac5014021e9a058c80a4c351df6b3aa1a0d742928312ae67ed499/SpringPromo-NastassiaFokina-v5.jpg" /&#62;

</description>
		
	</item>
		
		
	<item>
		<title>1251 AoA</title>
				
		<link>https://nastassiafokina.com/1251-AoA</link>

		<pubDate>Tue, 17 Mar 2020 20:38:49 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/1251-AoA</guid>

		<description>
	
	Brand identity + graphic design


	1251 AoA Rebranding
	The existing branding was heavily influenced by art deco font trends. The objective of rebranding was to make the visuals softer, more inviting and clean. It had to be simple, classic, with a bit of serene and rational feel. 
1251 Avenue of Americas is an iconic skyscraper in the heart of Manhattan in NYC that was a part of Rockefeller expansion dubbed “XYZ” buildings. The interiors are being updated with a goal to include more of a hospitality, zen feel, and to remove art deco influences &#38;amp; proportions.&#38;nbsp;


	&#60;img width="3167" height="1733" width_o="3167" height_o="1733" data-src="https://freight.cargo.site/t/original/i/5bd3d148e3d07cc30181acd4aebe721eb630996de22b1a5d216f0421f8cb1bcb/1251-NastassiaFokina4.jpg" data-mid="65028952" border="0"  src="https://freight.cargo.site/w/1000/i/5bd3d148e3d07cc30181acd4aebe721eb630996de22b1a5d216f0421f8cb1bcb/1251-NastassiaFokina4.jpg" /&#62;


	&#38;nbsp;&#60;img width="609" height="1040" width_o="609" height_o="1040" data-src="https://freight.cargo.site/t/original/i/b0d28faffdf62d2d5c642fbbb7c44bd276d69a7c2c12cd7e36131ae0a2f9174b/1251-logo.jpg" data-mid="66996695" border="0"  src="https://freight.cargo.site/w/609/i/b0d28faffdf62d2d5c642fbbb7c44bd276d69a7c2c12cd7e36131ae0a2f9174b/1251-logo.jpg" /&#62;
	
The logo has a very simple, yet calculated approach: all sides of it are open to showcase that the building has access from all 4 directions. The quantity of the elements in the icon of the logo read 1-2-5-1 which is the address of the project. The facade of the building itself is a simple cuboid devoid of any ornamentation which is referenced in the logotype.
	

&#60;img width="691" height="1039" width_o="691" height_o="1039" data-src="https://freight.cargo.site/t/original/i/ebf8c353dbfef5de6aab8b6fee896cb2149dd6fc2ce01a84404140a7c91fcb9d/1251AoA.jpg" data-mid="66995500" border="0" data-scale="74" src="https://freight.cargo.site/w/691/i/ebf8c353dbfef5de6aab8b6fee896cb2149dd6fc2ce01a84404140a7c91fcb9d/1251AoA.jpg" /&#62;


	&#60;img width="3167" height="1733" width_o="3167" height_o="1733" data-src="https://freight.cargo.site/t/original/i/0fdde446a0ff2f2ee8a29da984311b508116a86e59cdb69b48abb626311cda49/1251-NastassiaFokina.jpg" data-mid="65028949" border="0"  src="https://freight.cargo.site/w/1000/i/0fdde446a0ff2f2ee8a29da984311b508116a86e59cdb69b48abb626311cda49/1251-NastassiaFokina.jpg" /&#62;

	
	The collateral piece was designed loosely based on the floorplan of the lobby bringing in the serene, harmonious notes inspired by asian calligraphy.&#38;nbsp;


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/bef8590651129c5c42fbd952f7f0ee0810114dac914e0c8ad144fcc4c3a7af52/1251-NastassiaFokina2.jpg" data-mid="66997111" border="0"  src="https://freight.cargo.site/w/1000/i/bef8590651129c5c42fbd952f7f0ee0810114dac914e0c8ad144fcc4c3a7af52/1251-NastassiaFokina2.jpg" /&#62;


	The origami-like collateral pieces and elegant elements with a lot of negative space outline the rebranding of the project.&#38;nbsp;
	

&#60;img width="3167" height="1733" width_o="3167" height_o="1733" data-src="https://freight.cargo.site/t/original/i/9add1364d28ae3b617d782a2d0b80a5635f5a832b2f9c946dca137dfacdcaa5e/1251-NastassiaFokina3.jpg" data-mid="65028951" border="0"  src="https://freight.cargo.site/w/1000/i/9add1364d28ae3b617d782a2d0b80a5635f5a832b2f9c946dca137dfacdcaa5e/1251-NastassiaFokina3.jpg" /&#62;

&#60;img width="3167" height="1733" width_o="3167" height_o="1733" data-src="https://freight.cargo.site/t/original/i/9f976ecd56e4b5954dc96356a4ebb3bc1748f77cd52f6fa8ba00ce104c9b1cc5/1251-NastassiaFokina5.jpg" data-mid="65028953" border="0"  src="https://freight.cargo.site/w/1000/i/9f976ecd56e4b5954dc96356a4ebb3bc1748f77cd52f6fa8ba00ce104c9b1cc5/1251-NastassiaFokina5.jpg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title>Alice Ceramic Studio</title>
				
		<link>https://nastassiafokina.com/Alice-Ceramic-Studio</link>

		<pubDate>Fri, 28 Apr 2023 17:07:48 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Alice-Ceramic-Studio</guid>

		<description>
	

	Art direction, brand identity.


Alice Ceramic StudioBranding Identity for an artist, based in Velletri, Italy.
Alice Ceramic Studio is a boutique ceramic studio with a focus on unique handmade pieces that are not meant to be perfect, but rather feel human, warm, off-balace.


	&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/828967352974beba82400e7f2886971dfdc8d94555648c9fb0896cd7aacc4fa1/NastassiaFokina-Alice-Logo2.jpg" data-mid="177080180" border="0"  src="https://freight.cargo.site/w/1000/i/828967352974beba82400e7f2886971dfdc8d94555648c9fb0896cd7aacc4fa1/NastassiaFokina-Alice-Logo2.jpg" /&#62;


	Alice Ceramics is a boutique artistic studio specializing in unique handmade pieces.


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/5cfb9bc9a15446a8beac8fdd79b84b7fa7797e4780d3100e6f44addb4ba76212/NastassiaFokina-Alice-Logo3.jpg" data-mid="177080747" border="0"  src="https://freight.cargo.site/w/1000/i/5cfb9bc9a15446a8beac8fdd79b84b7fa7797e4780d3100e6f44addb4ba76212/NastassiaFokina-Alice-Logo3.jpg" /&#62;


	One of the objectives for the logo was to create something that could be stamped onto the clay, be legible in any medium and look good in color.
</description>
		
	</item>
		
		
	<item>
		<title>odd92</title>
				
		<link>https://nastassiafokina.com/odd92</link>

		<pubDate>Thu, 19 Mar 2020 21:16:55 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/odd92</guid>

		<description>
	
	Branding, Production, Art DirectionWeb &#38;amp; Graphic Design ······ Nastassia Fokina
Photographer ········ Paolo Testa


	odd92
	On-retainer art direction and production of photo shoots, as well as re-branding of their existing store to follow more of a 90-s feel. Graphic design + web design
odd92 is an online multi-brand designer boutique curated by owners Judson Harmon and Jak McGrath with a variety of globally-sourced fashion brands. They are ultimately inspired by our relentlessly ‘odd’ customers for whom fashion is an accessory to an already imaginative life.


	&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/bec7a34e1dafa95e2a536083eba59043cc54556bb4ac3e922b0d4f56d9a22e4d/odd.jpg" data-mid="67131849" border="0"  src="https://freight.cargo.site/w/1000/i/bec7a34e1dafa95e2a536083eba59043cc54556bb4ac3e922b0d4f56d9a22e4d/odd.jpg" /&#62;

&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/d481e64d62a44815ac6853513cbc94fb2b375637a57f05427fd7b5c9ea295d14/odd2.jpg" data-mid="67131850" border="0"  src="https://freight.cargo.site/w/1000/i/d481e64d62a44815ac6853513cbc94fb2b375637a57f05427fd7b5c9ea295d14/odd2.jpg" /&#62;

&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/4c788ae9c7fc8b2fb329077ea18f77dda904337ae2ac84620d2f8f85db4a4d46/odd4.jpg" data-mid="67131852" border="0"  src="https://freight.cargo.site/w/1000/i/4c788ae9c7fc8b2fb329077ea18f77dda904337ae2ac84620d2f8f85db4a4d46/odd4.jpg" /&#62;


&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/afbe779d5ed7d97233d6738df5d84a4602345712192d63c03ecad7aded1315dd/odd3.jpg" data-mid="67131851" border="0"  src="https://freight.cargo.site/w/1000/i/afbe779d5ed7d97233d6738df5d84a4602345712192d63c03ecad7aded1315dd/odd3.jpg" /&#62;

&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/84ecffc5da7cce92d05b4bf863d8b27c976b98558b5a967f1a849078ae8a00cf/odd6.jpg" data-mid="67131854" border="0"  src="https://freight.cargo.site/w/1000/i/84ecffc5da7cce92d05b4bf863d8b27c976b98558b5a967f1a849078ae8a00cf/odd6.jpg" /&#62;&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/5fe8f6ca9e6b05229ae69e7027652c16d5f24fcb3b5e3d7da5292a7e7a97258c/odd7.jpg" data-mid="67131855" border="0"  src="https://freight.cargo.site/w/1000/i/5fe8f6ca9e6b05229ae69e7027652c16d5f24fcb3b5e3d7da5292a7e7a97258c/odd7.jpg" /&#62;&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/dfaed7c8b921c97ec27fedbfcb58fe453f6a14ac7c9cf79e46417d6bd261359f/odd8.jpg" data-mid="67131857" border="0"  src="https://freight.cargo.site/w/1000/i/dfaed7c8b921c97ec27fedbfcb58fe453f6a14ac7c9cf79e46417d6bd261359f/odd8.jpg" /&#62;
&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/d956136a5243628f847f6949a20302554e692d18452f83c6cd54e1bad84a6262/odd9.jpg" data-mid="67131858" border="0"  src="https://freight.cargo.site/w/1000/i/d956136a5243628f847f6949a20302554e692d18452f83c6cd54e1bad84a6262/odd9.jpg" /&#62;

&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/58615195ed6fb5397971ee8f9b53b10312e172ebb29df107324f440d77a624eb/odd5.jpg" data-mid="67131853" border="0"  src="https://freight.cargo.site/w/1000/i/58615195ed6fb5397971ee8f9b53b10312e172ebb29df107324f440d77a624eb/odd5.jpg" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Elizabeth Arden Holiday Global Campaign</title>
				
		<link>https://nastassiafokina.com/Elizabeth-Arden-Holiday-Global-Campaign</link>

		<pubDate>Sat, 29 Apr 2023 01:26:13 +0000</pubDate>

		<dc:creator>Portfolio of Nastassia Fokina</dc:creator>

		<guid isPermaLink="true">https://nastassiafokina.com/Elizabeth-Arden-Holiday-Global-Campaign</guid>

		<description>
	
	Campaign Creative Direction ········· Nastassia Fokina&#38;nbsp;Photographer ························ 


Jonathon Kambouris


	Elizabeth Arden Holiday Promo
	Holiday Global campaign development “A Spellbinding Holiday” included an array of elements starting from gift set packaging to creating content for digital and print.&#38;nbsp;


For Holiday 2022, we’re bringing to life a creative visual campaign inspired by the idea of enchantment, specifically the magic and festivity of the season. The images will include rich colors with pops of gold accents. Mystical symbols and propping will allude to crystal balls, tarot cards and other divination tools, but be adapted to highlight our very best gifts: beauty products, essential skincare and most-loved fragrances.


	Key Visuals
	

	&#60;img width="1700" height="931" width_o="1700" height_o="931" data-src="https://freight.cargo.site/t/original/i/18e9ad552c97ea2c699d15ba1f8c8a3d191f2f6bebaa85a85374c2c3ae641411/NastassiaFokina-portfolio.jpg" data-mid="177090545" border="0"  src="https://freight.cargo.site/w/1000/i/18e9ad552c97ea2c699d15ba1f8c8a3d191f2f6bebaa85a85374c2c3ae641411/NastassiaFokina-portfolio.jpg" /&#62;


	&#38;nbsp;&#60;img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/871edd5842302bfd6e9652595d8731d5a0facc8ebf9a99ba6c7e5b15dac4811d/22_GIFT_SET-BALANCE-8HR_4PC_1829_COMP_US_4x5.jpg" data-mid="177091824" border="0"  src="https://freight.cargo.site/w/1000/i/871edd5842302bfd6e9652595d8731d5a0facc8ebf9a99ba6c7e5b15dac4811d/22_GIFT_SET-BALANCE-8HR_4PC_1829_COMP_US_4x5.jpg" /&#62;
	
The packaging utilizes the icon language used in the main key visuals while retaining brand colors.

&#60;img width="968" height="478" width_o="968" height_o="478" data-src="https://freight.cargo.site/t/original/i/ac1d3b5f28a8b9493cd46fa91b8831180b4a90f037f4ced10979d178e3513ce4/GiftPackaging.jpg" data-mid="177090826" border="0"  src="https://freight.cargo.site/w/968/i/ac1d3b5f28a8b9493cd46fa91b8831180b4a90f037f4ced10979d178e3513ce4/GiftPackaging.jpg" /&#62;
	

	Social Content
Social digital content visuals continue build upon the vivid fantastical worlds.


&#60;img width="1600" height="876" width_o="1600" height_o="876" data-src="https://freight.cargo.site/t/original/i/79466ed589226e2714e37fc0dd025c24fac78f4a4952ffd6a917004f92df452c/NastassiaFokina-Holiday-2.jpg" data-mid="177091582" border="0"  src="https://freight.cargo.site/w/1000/i/79466ed589226e2714e37fc0dd025c24fac78f4a4952ffd6a917004f92df452c/NastassiaFokina-Holiday-2.jpg" /&#62;&#60;img width="1900" height="1040" width_o="1900" height_o="1040" data-src="https://freight.cargo.site/t/original/i/bf7d867582498300b14d1c3c19a86e5ad81303cfdcd3518db908c3e7482b7f51/NastassiaFokina-Holiday-1.jpg" data-mid="177091581" border="0"  src="https://freight.cargo.site/w/1000/i/bf7d867582498300b14d1c3c19a86e5ad81303cfdcd3518db908c3e7482b7f51/NastassiaFokina-Holiday-1.jpg" /&#62;


</description>
		
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